How We Got Here
I spent twelve years working in corporate finance, building models for companies that already had entire teams dedicated to this stuff. Then I started consulting for smaller businesses and realized something odd. These were smart operators running successful ventures, but they were making major decisions based on gut feeling because their financial data was a mess.
The problem wasn't laziness or lack of intelligence. They'd tried learning from generic courses that taught theory without context. They'd hired consultants who built fancy models nobody could actually use. What they needed was someone to sit down and explain things in plain language, using their actual business as the example.
So that's what we do now. We teach financial modeling by helping you build models for your real business challenges. You learn the concepts because you're applying them immediately to scenarios you actually care about.